132453
9780131009639
On the Ball: What You Can Learn About Business from America's Sports Leaders
by Carter, David M., Rovell, Darren
About this item
- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9780131009639
- ISBN: 013100963X
- Publisher: Financial Times/Prentice Hall
AUTHOR
SUMMARY
On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book!Carter, David M. is the author of 'On the Ball: What You Can Learn About Business from America's Sports Leaders' with ISBN 9780131009639 and ISBN 013100963X.
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