5271989
9781586484682
Obsessive Branding Disorder The Illusion of Business and the Business of Illusion
by Conley, Lucas
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Product details
- ISBN-13: 9781586484682
- ISBN: 1586484680
- Publication Date: 2007
- Publisher: PublicAffairs
AUTHOR
SUMMARY
Blending trenchant analysis and insight with colourful reportage and humour, this title charts the shift from traditional advertising to the rampant rise of 'the brand'; examining how and why that change happened, and investigating what branding means for us: the often naïve consumer.Conley, Lucas is the author of 'Obsessive Branding Disorder The Illusion of Business and the Business of Illusion', published 2007 under ISBN 9781586484682 and ISBN 1586484680.
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