Nonprofit and Business Sector Collaboration Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

Contributors illustrate the motives for and expected outcomes of developing collaborative business relationships and specify the role that marketing plays in cross-sector collaboration, the characteristics each partner and the partnership itself must have to succeed and how such partnerships affect the public's attitude.Wymer, Walter W. is the author of 'Nonprofit and Business Sector Collaboration Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings' with ISBN 9780789019929 and ISBN 0789019922.