2027804
9780072961447
New Products Management
by Crawford, C. Merle, Di Benedetto, C. Anthony
About this item
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About this item
- Condition: Good
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Product details
- ISBN-13: 9780072961447
- ISBN: 0072961449
- Edition: 8
- Publication Date: 2005
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.Crawford, C. Merle is the author of 'New Products Management', published 2005 under ISBN 9780072961447 and ISBN 0072961449.
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