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9780256082074

New Products Management

New Products Management
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Product details

  • ISBN-13: 9780256082074
  • ISBN: 0256082073
  • Edition: 3
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Crawford, C. Merle

SUMMARY

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.Crawford, C. Merle is the author of 'New Products Management' with ISBN 9780256082074 and ISBN 0256082073.

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