5855383
9780073529882
New Product Management
by Crawford, Merle C., Di Benedetto, Anthony
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- Condition: New
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- Comments: ALTERNATE EDITION: New Book Paperback International edition, We Ship to PO BOX Address also.
About this item
- Condition: Very Good
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- Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
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- Condition: Good
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Product details
- ISBN-13: 9780073529882
- ISBN: 0073529885
- Edition: 9
- Publication Date: 2007
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.Crawford, Merle C. is the author of 'New Product Management', published 2007 under ISBN 9780073529882 and ISBN 0073529885.
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