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9780743204651

New Market Leaders Who's Winning and How in the Battle for Customers

New Market Leaders Who's Winning and How in the Battle for Customers
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Product details

  • ISBN-13: 9780743204651
  • ISBN: 0743204654
  • Publisher: Simon & Schuster

AUTHOR

Wiersema, Fred

SUMMARY

Fred Wiersema advises senior executives on market strategy. Born in the Netherlands, he holds a doctorate from Harvard Business School and lives near BostonWiersema, Fred is the author of 'New Market Leaders Who's Winning and How in the Battle for Customers' with ISBN 9780743204651 and ISBN 0743204654.

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