New Directions in Political Communication: A Resource Book

Political communication has witnessed unprecedented growth and change over the past decade. This volume explores the state of the art in political communication research and highlights some of the most promising directions for future research that are emerging in current work. New Directions in Political Communication argues that it is time for political communication research to look beyond the traditional voter persuasion paradigm that has dominated the field and reach out to other contexts and viewpoints. The book offers analyses of the broad foundations of political communication (P Corcoran on political language and R Joslyn on citizens learning from politics); examples of a broadened understanding of what kinds of messages should be viewed as 'political' (D Morley on political communication and domestic media, D Davis on news and politics and B Gronbeck on popular culture, media and political communication); and an institutional perspective brought to bear on political communication (C and K Smith on the rhetoric of political institutions, M Mansfield on political communication in government decision-making groups and M Gurevitch and J Blumler on comparative study of national political communications systems). It also includes a commentary and review of the field's current approaches and future directions by the editors and a bibliographic essay and extensive bibliography of research published since the Handbook of Political Communication in 1981.Swanson, David L. is the author of 'New Directions in Political Communication: A Resource Book', published 1990 under ISBN 9780803933347 and ISBN 0803933347.