Negotiating for Business Results

Negotiation can play an integral role in getting what you want and where you want in your personal and professional lives. However, many people shy away from negotiation and its traditional image of power plays, confrontation, and intimidation. Here are time-tested approaches for turning conflict into cooperation. You'll understand how to navigate the entire negotiation process--from outlining your own goals, to anticipating and interpreting reactions from the other side, to arriving at a mutually beneficial agreement.Fisher, Judith E. is the author of 'Negotiating for Business Results' with ISBN 9780786301140 and ISBN 0786301147.