155558
9780471594239
Name of the Game The Business of Sports
by Gorman, Jerry, Calhoun, Kirk, Rozin, Skip
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About this item
- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9780471594239
- ISBN: 0471594237
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.Gorman, Jerry is the author of 'Name of the Game The Business of Sports' with ISBN 9780471594239 and ISBN 0471594237.
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