5431847
9780750680653
Museum Marketing Competing in the Global Marketplace
by Rentschler, Ruth, Hede, Anne-Marie
31245
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Product details
- ISBN-13: 9780750680653
- ISBN: 0750680652
- Publication Date: 2007
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
The marketing of museums is becoming increasingly sophisticated in an age of declining public funding. This text clarifies museum marketing in this context and offers new strategies for the development of the sector by examining current marketing theory in a museum setting.Rentschler, Ruth is the author of 'Museum Marketing Competing in the Global Marketplace', published 2007 under ISBN 9780750680653 and ISBN 0750680652.
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