Moving to the Next Generation of Quality : Achieving World Class Status

A manager's guide to becoming WORLD CLASS. This book goes through a step-by-step approach to achieving that elusive "best-in-the-world" status that can give you a competitive advantage in today's world marketplace. Dr. Berkowitz provides simple, easy to follow steps on the concepts of the Third Generation of Quality & how using this technology can lead to being the best in your industry. Frequent examples are cited to assist in understanding the concepts discussed. Included are the Four Critical Factors that attract customers, a Five Step Action Plan, & the Six Key Components that drive the system. Comments such as: "This is the best management guide I've ever read"; "Dr. Berkowitz has given us a succinct, easy to follow system for becoming the world leader in our business. This book is required reading for our team"; & "Finally, a plain English approach to achieving greatness as a company"; have come from key executives who now use this book as their operating "bible". Call Austin Periodical Services to order, 615-793-2371.Berkowitz, Ralph is the author of 'Moving to the Next Generation of Quality : Achieving World Class Status', published 1993 under ISBN 9780964021600 and ISBN 0964021609.