Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business

GETTING STARTED IN MAIL ORDER. A Mail-Order Business of Your Own. The Self-Employment Picture. 20 Ways to Beat the Competition. Questions and Answers About Mail Order. Choosing Your Product or Service. ADVERTISING. Advertising Your Product. How to Save Money on Advertising. MARKETING YOUR PRODUCT OR SERVICE. Selling Your Product Directly from an Ad. Let2s Write a Classified Ad. The Inquiry and Follow-Up Method. Direct Mail: A Dynamic Selling Tool. The Direct-Mail Package. Latest Direct-Mail Ideas. Mailing Lists. The Power of Direct-Mail Advertising. PRACTICAL CONSIDERATIONS. Marketing on a Global Basis. Mail-Order Products, Services, and Businesses in Demand Overseas. Products That Will Sell in Japan. Filling Your Orders. Mail-Order Fraud. Mail-Order Millionaires. Data-Base Marketing in the 1990s and Beyond. The Sure Way to Mail-Order Profits. Appendices. Bibliography. Index.Wilbur, Perry L. is the author of 'Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business' with ISBN 9780471577751 and ISBN 0471577758.