Modern Mass Media

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  • ISBN-13: 9780673990259
  • ISBN: 0673990257
  • Edition: 2
  • Publication Date: 1994
  • Publisher: Allyn & Bacon, Incorporated


Merrill, John C., Lee, John, Friedlander, Edward J.


This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.Merrill, John C. is the author of 'Modern Mass Media', published 1994 under ISBN 9780673990259 and ISBN 0673990257.

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