25963102
9781422351895
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Although Lionel's star plummeted with the dawn of the Space Age & the simultaneous decline of the railroad industry in the 1960s, the story of its rebound & its products from 1970 to today is as important as its postwar Golden Age. This book examines how for nearly 25 years Lionel has survived & thrived despite increased competition & numerous ownership changes by adopting improved production techniques & utilizing computer technology. From the auspices of General Mills' Fundimensions Div., to the ownership of Richard Kughn, & finally the formation of Lionel LLC, the last 25 years of Lionel's bus. & products are examined. Includes TrainMaster, which came about largely as a result of rocker Neil Young's involvement with the company. Color photos.Schleicher, Robert is the author of 'Modern Lionel Trains', published 2006 under ISBN 9781422351895 and ISBN 1422351890.
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