Modern Concepts of the Theory of the Firm Managing Enterprises of the New Economy

This book analyses the situation in the new economy from a scientific point of view. The success and the failure of enterprises of the new economy create a challenge to management and to the theory of the firm. This volume answers the question in which way well-established concepts of the theory of the firm should be modified or new approaches should be created in order to run enterprises of the new economy successfully. The contributions include various fields of the theory of the firm and are therefore divided into the six essential disciplines of economic research which are production and procurement, finance, marketing, accounting, human resource management and economic organization and corporate governance.Fandel, G. is the author of 'Modern Concepts of the Theory of the Firm Managing Enterprises of the New Economy' with ISBN 9783540405092 and ISBN 3540405097.