Middle Age-less The Yankelovich Report on Baby Boomers

by Smith, J. Walker, Clurman, Ann

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ISBN-13: 9780061128981
ISBN: 0061128988
Publication Date: 2007
Publisher: HarperCollins Publishers

AUTHOR

Smith, J. Walker, Clurman, Ann

SUMMARY

"Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else."--BOOK JACKET.Smith, J. Walker is the author of 'Middle Age-less The Yankelovich Report on Baby Boomers', published 2007 under ISBN 9780061128981 and ISBN 0061128988.

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