208731

9780801312519

Mediating the Message Theories of Influences on Mass Media Content

Mediating the Message Theories of Influences on Mass Media Content
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  • ISBN-13: 9780801312519
  • ISBN: 0801312515
  • Edition: 2
  • Publisher: Allyn & Bacon, Incorporated

AUTHOR

Shoemaker, Pamela J., Reese, Stephen D.

SUMMARY

Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces including media owners, advertisers, audiences, politicians, interest groups, and journalist personal attitudes affect mass media content.Shoemaker, Pamela J. is the author of 'Mediating the Message Theories of Influences on Mass Media Content' with ISBN 9780801312519 and ISBN 0801312515.

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