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157737

9780761956594

Media Research Methods Measuring Audiences, Reactions and Impact

Media Research Methods Measuring Audiences, Reactions and Impact
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Product details

  • ISBN-13: 9780761956594
  • ISBN: 076195659X
  • Publisher: SAGE Publications, Limited

AUTHOR

Gunter, Barrie

SUMMARY

Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.Gunter, Barrie is the author of 'Media Research Methods Measuring Audiences, Reactions and Impact' with ISBN 9780761956594 and ISBN 076195659X.

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