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9780240807621
Media Promotion And Marketing for Broadcasting, Cable And the Internet
by Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A.
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Product details
- ISBN-13: 9780240807621
- ISBN: 0240807626
- Edition: 5
- Publication Date: 2006
- Publisher: Butterworth-Heinemann
AUTHOR
SUMMARY
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.Eastman, Susan Tyler is the author of 'Media Promotion And Marketing for Broadcasting, Cable And the Internet ', published 2006 under ISBN 9780240807621 and ISBN 0240807626.
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