Media Now Understanding Media, Culture, And Technology With Infotrac

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.Straubhaar, Joseph is the author of 'Media Now Understanding Media, Culture, And Technology With Infotrac', published 2005 under ISBN 9780534647087 and ISBN 0534647081.