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9780844231426

Media Math - Robert W. Hall - Paperback

Media Math - Robert W. Hall - Paperback

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Product details

  • ISBN-13: 9780844231426
  • ISBN: 0844231428
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Hall, Robert W.

SUMMARY

Do you have trouble calculating cost per thousand, reach, share of market and many other facts needed to effectively evaluate media? Your worries are over. After reading Media Math, the first and only book to review basic math skills necessary for effective media planning, you'll know exactly what to do.Hall, Robert W. is the author of 'Media Math - Robert W. Hall - Paperback' with ISBN 9780844231426 and ISBN 0844231428.

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