Media, Audience, and Social Structure - Sandra J. Ball-Rokeach - Paperback

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.Ball-Rokeach, Sandra J. is the author of 'Media, Audience, and Social Structure - Sandra J. Ball-Rokeach - Paperback' with ISBN 9780803925823 and ISBN 0803925824.