4057416
9780534012281
Mass Media Research: An Introduction
by Wimmer, Roger D., Dominick, Joseph R.
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Product details
- ISBN-13: 9780534012281
- ISBN: 0534012280
- Publisher: Wadsworth
AUTHOR
SUMMARY
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.Wimmer, Roger D. is the author of 'Mass Media Research: An Introduction' with ISBN 9780534012281 and ISBN 0534012280.
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