Name: Mass Media in America 6th Edition (Paperback Textbook, 1991)
Author: Pember, Donald R.
ISBN: 9780023937804

by Pember, Donald R.

Mass Media in America 6th Edition (Paperback Textbook, 1991)

by Pember, Donald R.

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ISBN-13: 9780023937804
ISBN: 0023937807
Publisher: Allyn & Bacon, Incorporated

AUTHOR

Pember, Donald R.

SUMMARY

I. FOUNDATIONS. 1. The World of Mass Media. 2. Historical Foundations. 3. Theoretical and Research Foundations. 4. Economic Foundations. II. THE MASS MEDIA. 5. Newspapers. 6. Magazines and Books. 7. Radio and the Recording Industry. 8. Motion Pictures. 9. Television. III. MEDIA FUNCTIONS. 10. The Economic Function: Advertising and Economic Information. 11. The Informing Function: Public Relations and News. 12. Mass Media and Culture. 13. The Political Function: Government and the Mass Media. Index.Pember, Donald R. is the author of 'Mass Media in America 6th Edition (Paperback Textbook, 1991)' with ISBN 9780023937804 and ISBN 0023937807.

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