Mass Communication Research and Theory

Mass Communication Research and Theory
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780205359233
  • ISBN: 020535923X
  • Publication Date: 2002
  • Publisher: Prentice Hall


Stempel, Guido Hermann, Weaver, David H., Wilhoit, G. Cleveland


Mass Communication Research and Theory offers advice from some of the best-known and most published experts in the field on all the major techniques used in mass communication research. This text combines mass communication theory with detailed descriptions of the various research methods, covering everything from content analysis to survey research, historical and legal research, and qualitative studies. The most outstanding feature of the text is that it brings together the field experts, with each chapter written by an expert on the particular topic. Mass Communication Research and Theory supports chapters on research ethics and research presentation that further distinguish it from competitors.Stempel, Guido Hermann is the author of 'Mass Communication Research and Theory', published 2002 under ISBN 9780205359233 and ISBN 020535923X.

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