Marshall McLuhan The Medium and the Messenger A Biography

Some considered Marshall McLuhan the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions came true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" & "the medium of the message" as we surf the 'Net or pop a cassette into the VCR. McLuhan's genius was in foreseeing such cultural upheavals -- it is uncanny the impact his studies have had on the way we view the world. This fully revised & updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories & is the key to understanding this enigmatic media guru. This is the first true narrative of McLuhan's life. B&W photos. "A brilliant & eloquent discussion."Marchand, Philip is the author of 'Marshall McLuhan The Medium and the Messenger A Biography' with ISBN 9780756764654 and ISBN 0756764653.