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9781595620057

Married to the Brand Why Consumers Bond With Some Brands for Life Lessons From 60 Years of Research into The Psychology of Consumer Relationships

Married to the Brand Why Consumers Bond With Some Brands for Life  Lessons From 60 Years of Research into The Psychology of Consumer Relationships
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  • ISBN-13: 9781595620057
  • ISBN: 1595620052
  • Publication Date: 2005
  • Publisher: Gallup Press

AUTHOR

McEwen, William J.

SUMMARY

William J. McEwen is a Global Practice Leader at The Gallup Organization, where he consults with major clients on brand communications and brand equity management.McEwen, William J. is the author of 'Married to the Brand Why Consumers Bond With Some Brands for Life Lessons From 60 Years of Research into The Psychology of Consumer Relationships', published 2005 under ISBN 9781595620057 and ISBN 1595620052.

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