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9780470124178

Marketing to the Social Web How Digital Customer Communities Build Your Business

Marketing to the Social Web How Digital Customer Communities Build Your Business
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  • ISBN-13: 9780470124178
  • ISBN: 0470124172
  • Publication Date: 2007
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Weber, Larry

SUMMARY

This work helps marketers and their companies understand the context of marketing today, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion.Weber, Larry is the author of 'Marketing to the Social Web How Digital Customer Communities Build Your Business', published 2007 under ISBN 9780470124178 and ISBN 0470124172.

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