3915707

9781556231056

Marketing to the Affluent

Marketing to the Affluent
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  • ISBN-13: 9781556231056
  • ISBN: 1556231059
  • Edition: First Edition
  • Publisher: Irwin Professional Pub

AUTHOR

Thomas J. Stanley

SUMMARY

Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls & mailer leads." -Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent." -Seth Poppel, Vice President, Director of Corporate Planning, Chase Manhattan Bank, N.A.Thomas J. Stanley is the author of 'Marketing to the Affluent' with ISBN 9781556231056 and ISBN 1556231059.

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