1172321
9781579470104
Marketing the Physician Practice:
by Stanley Joseph
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Product details
- ISBN-13: 9781579470104
- ISBN: 1579470106
- Edition: 1
- Publication Date: 2000
- Publisher: American Medical Association
AUTHOR
SUMMARY
A hands-on manual written for a reader who is responsible for the practice marketing function but has little (or no) marketing background. Uses worksheets, templates, and other resources to help organize, develop, and launch a practice marketing plan. Also provides self-evaluation tools for use in ongoing evaluation and revision of comprehensive marketing communications strategy.Stanley Joseph is the author of 'Marketing the Physician Practice:', published 2000 under ISBN 9781579470104 and ISBN 1579470106.
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