6267840
9781412947961
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Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.Kolb, Bonita is the author of 'Marketing Research: A Practical Approach', published 2008 under ISBN 9781412947961 and ISBN 1412947960.
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