Marketing Real People, Real Choices and the Brave New World of Ecommerce

B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.Solomon, Michael R. is the author of 'Marketing Real People, Real Choices and the Brave New World of Ecommerce' with ISBN 9780130558176 and ISBN 0130558176.