5248435
9780719073014
Using the 2005 general election as its case study, this title demonstrates the nature of political marketing within the context of an election strategy in the UK.Lilleker, Darren G. is the author of 'Marketing of Political Parties Political Marketing at the 2005 General Election', published 2007 under ISBN 9780719073014 and ISBN 0719073014.
[read more]