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1172076

9780135456415

Marketing Models

Marketing Models
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Product details

  • ISBN-13: 9780135456415
  • ISBN: 013545641X
  • Publisher: Prentice Hall

AUTHOR

Lilien, Gary L., Kotler, Philip

SUMMARY

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.Lilien, Gary L. is the author of 'Marketing Models' with ISBN 9780135456415 and ISBN 013545641X.

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