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4015354

9780471548362

Marketing Mistakes

Marketing Mistakes
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Product details

  • ISBN-13: 9780471548362
  • ISBN: 0471548367
  • Edition: 5
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Hartley, Robert F.

SUMMARY

"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.Hartley, Robert F. is the author of 'Marketing Mistakes' with ISBN 9780471548362 and ISBN 0471548367.

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