2012866
9780199271825
Marketing Management for Nonprofit Organizations
by Sargeant, Adrian
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- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9780199271825
- ISBN: 0199271828
- Edition: 2
- Publication Date: 2005
- Publisher: Oxford University Press, Incorporated
AUTHOR
SUMMARY
This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.Sargeant, Adrian is the author of 'Marketing Management for Nonprofit Organizations', published 2005 under ISBN 9780199271825 and ISBN 0199271828.
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