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9780333750087

Marketing Management: An International Perspective, Case Studies (International Marketing Series)

Marketing Management: An International Perspective, Case Studies (International Marketing Series)
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Product details

  • ISBN-13: 9780333750087
  • ISBN: 033375008X
  • Publication Date: 2002
  • Publisher: Palgrave Macmillan

AUTHOR

Dominique Turpin, Kamran Kashani

SUMMARY

Written by professors at IMD, one of the leading international business schools with a reputation for writing top quality cases, this new text is an invaluable resource for students of business and marketing.Dominique Turpin is the author of 'Marketing Management: An International Perspective, Case Studies (International Marketing Series)', published 2002 under ISBN 9780333750087 and ISBN 033375008X.

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