22166011
9780317591217
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This book covers the use of advertising, newsletters, brochures, seminars, public relations and other aspects of legal marketing. The broader issues of marketing and the developing of a marketing plan are addressed in the work.Practising Law Institute Staff is the author of 'Marketing for Today's Law Firm', published 1986 under ISBN 9780317591217 and ISBN 0317591215.
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