Marketing for the Home-Based Business

Capturing the essence of how to market effectively, this guide provides useful advice for home-based entrepreneurs. Chapters: getting started; an office to support your marketing efforts; image on paper: stationery, logo, brochures, business cards, and other printed materials; the home-based telephone marketer; the fax of marketing and mailing from home; marketing and desktop publishing; marketing with the PC; greeting visitors; getting help: hiring part-time workers and using marketing consultants and SCORE counselors; a nice place to work: setting up an office you like; and prospects for the future: designing and constructing for new technologies. Extensive appendices.Davidson, Jeffrey P. is the author of 'Marketing for the Home-Based Business' with ISBN 9780756759506 and ISBN 0756759501.