5730741

9780752813820

Marketing for Managers (Orion Business Toolkit Series)

Marketing for Managers (Orion Business Toolkit Series)
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  • ISBN-13: 9780752813820
  • ISBN: 075281382X
  • Publisher: Orion

AUTHOR

David Mercer

SUMMARY

Marketing for Managers, by a leading marketing educator and writer, provides the non-specialist with the key rules and principles of modern marketing and shows the reader how to apply these rules in the work place.David Mercer is the author of 'Marketing for Managers (Orion Business Toolkit Series)' with ISBN 9780752813820 and ISBN 075281382X.

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