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9780750683425

Marketing Due Dilligence Reconnecting Strategy to Share Price

Marketing Due Dilligence Reconnecting Strategy to Share Price
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Product details

  • ISBN-13: 9780750683425
  • ISBN: 0750683422
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

McDonald, Malcolm, Ward, Keith, Smith, Brian

SUMMARY

Marketing due diligence is a process, which has emerged from one of Europe's leading business schools. It blends proven ideas from strategic and financial management with concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value.McDonald, Malcolm is the author of 'Marketing Due Dilligence Reconnecting Strategy to Share Price', published 2007 under ISBN 9780750683425 and ISBN 0750683422.

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