Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.Erdener Kaynak is the author of 'Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS', published 2000 under ISBN 9780789009791 and ISBN 078900979X.