1171622
9780131424104
How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotlerArmstrong, Gary is the author of 'Marketing An Introduction', published 2004 under ISBN 9780131424104 and ISBN 0131424106.
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