Marketing A Practical Guide for Fish Farmers

Marketing is the key to success in any business. Fish farming is very competitive and a working knowledge of marketing is essential to prosper under difficult conditions such as fluctuating exchange and interest rates and rapid increases in production. This manual sets out all the fish farmer needs to know - practically, readably and concisely. Only the essential facts are included, attractively presented to help grasp the subject as quickly as possible, without spending unnecessary time or effort.Shaw, Susan A. is the author of 'Marketing A Practical Guide for Fish Farmers' with ISBN 9780852381762 and ISBN 085238176X.