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9780471595762

Market-driven Management

Market-driven Management
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Product details

  • ISBN-13: 9780471595762
  • ISBN: 0471595764
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Webster, Frederick W.

SUMMARY

Putting the Customer First-Always!. Strategic Planning and Marketing. Quality Equals Customer Satisfaction. Market Targeting and the Value Proposition. Relationship Marketing. Strategic Alliances and Network Organizations. Organizational Culture and Customer Orientation. Developing a Customer-Oriented, Market-Driven Company. Implementing the New Marketing Concept. Notes. Index.Webster, Frederick W. is the author of 'Market-driven Management' with ISBN 9780471595762 and ISBN 0471595764.

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