Managing Reputational Risk Curbing Threats, Leveraging Opportunities

The collapse of public trust following the US corporate scandals has tarnished the reputations of businesses and their leaders. Integrity, accountability, responsibility, inclusiveness and transparency are the new watchwords for organisations seeking high self-esteem and the admiration of their stakeholders. Reputation is no longer the preserve of the PR department and its spin doctors. Sustaining a good reputation in the longer-term requires strong leadership from the top, effective teamwork throughout the business, robust management, monitoring and reporting mechanisms, careful screening of customers and suppliers and the active co-operation of external partners.Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications. It illustrates, through numerous ex amples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset. It demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.Whether you are an executive or non-executive director in the public, private or not-for-profit sector, a company secretary, risk or audit manager, corporate affairs or investor relations professional, fund manager or communications consultant, this book will be relevant to you.Managing Reputational Risk provides a comprehensive and practical framework for curbing threats and leveraging opportunities to reputation. It:* Explores the convergence of the risk management, reputation management, corporate governance and corporate social responsibility agendas * Debunks the reputation risk myth and demystifies risk management theory * Simplifies reputation management by examining the seven drivers of reputation from a risk perspective * Highlights the pivotal role of non-executive directors * Examines the impact of growing shareholder, consumer and pressure group activism * Spells out the importance of good communication and solid assurance in bridging the stakeholder credibility gapRayner, Jenny is the author of 'Managing Reputational Risk Curbing Threats, Leveraging Opportunities' with ISBN 9780471499510 and ISBN 047149951X.