Name: Managing a Public Relations Firm for Growth and Profit
Author: Croft, A. C.
ISBN: 9781560249559

by Croft, A. C.

Managing a Public Relations Firm for Growth and Profit

by Croft, A. C.

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ISBN-13: 9781560249559
ISBN: 1560249552
Publisher: Routledge

AUTHOR

Croft, A. C.

SUMMARY

The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future.Croft, A. C. is the author of 'Managing a Public Relations Firm for Growth and Profit' with ISBN 9781560249559 and ISBN 1560249552.

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