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9780534561925

Management of Electronic Media

Management of Electronic Media
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Product details

  • ISBN-13: 9780534561925
  • ISBN: 0534561926
  • Publisher: Brooks/Cole

AUTHOR

Albarran, Alan B.

SUMMARY

Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. Succinctly written and up to date, the book covers the most important aspects for future managers in the broadcast, cable, radio and new media industries.Albarran, Alan B. is the author of 'Management of Electronic Media' with ISBN 9780534561925 and ISBN 0534561926.

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