Make It Your Business

Presents the commercial and technical knowledge essential to any start-up business. This book is written by authors who are successful business owners, who share a passion for empowering and enabling women to fulfil their personal and professional potential. Presents the commercial and technical knowledge essential to any start-up business. This book is written by authors who are successful business owners, who share a passion for empowering and enabling women to fulfil their personal and professional potential. AUTHOR BIOG: Lucy is an ex-city lawyer whose agency, Gina's Nannies supports women returning to work. She is also the founder and director of Wimbledon Women in Business. Bella Mehta's company, Enspiral coaches and trains women (and men) in the move from employment to self-employment, and in their search for career satisfaction and a better work-life balance. Both are experienced writers, speakers, facilitators and networkers, whose collective skills and background make them uniquely qualified to advise women on starting their own business. CONTENTS: 1. Making the decision 2. Getting going 3. Business basics 4. Growing and developing your business 5. Branding, marketing and sales 6. Pricing, negotiating and contracts 7. Women in business Appendices include - Supporting material Comprehensive resource and contact listings Further reading References.Martin, Lucy is the author of 'Make It Your Business', published 2007 under ISBN 9781905862009 and ISBN 1905862008.